The Dilemma of Needs and Want

What are Customer needs, wants and demands?

Need, want and demand are a measure of basic marketing principles. These hold a very difficult meaning with a huge differentiation factor. In fact, a product can be differentiated on the basis of whether it satisfies a customer’s needs, wants or demands.

 

Need is a customer's desire for a products or services definite benefit, whether that be functional or emotional. Human basic needs are food clothing and shelter. Without these humans cannot survive. The comprehensive part of needs today has become education and health care. Generally, the products which fall under the needs category of products do not require an impulsion. Instead the customer buys it themselves. But in today’s tough and competitive world, so many brands have come up with the same proposing filling the needs of the customer, which even the needs category product has to be pushed in the customers mind.

Want is the aspiration for products or services that are not necessary, but which consumers wish for. Wants are a stage forward of needs and are largely dependent on the needs of humans themselves.

Demand is a consumer's desire, willingness and ability to pay a price for a specific good or service.

The needs wants and demands are a very important component of marketing because they help the marketer choose the products which he needs to offer in the market.

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