Mass Marketing
Just imagine about the last product
you purchase. Now imagine about what influence you to make that purchase. It's
likely that you see a profitable or some sort of advertisement that sparked
your desire to make that purchase. So Mass
marketing is the advertising or
promotion of a product, good or service to a wide variety of audience with the
expectation of appealing to as many as possible. The capability to
generate consumers is what makes a company successful. Generally, the more
customers a company has, the more successful it will be. People have to know
that your product exists; if nobody knows your product exists, then no one will
purchase your product or service. This will prevent you from being able to
sustain a successful business.
When
you do mass marketing, it is easy for you to do transaction with large number
of people in your nation. It will also make it easy for you to do deals with
customers in surrounding countries and even other nations around the world,
mass marketing makes your business go global. This is now possible as your
customers can look at your adverts on cable TV.It also saves time, in the sense that you don’t
need to be repeating the process of promoting your product, once it is done it
can always viewed over again. It also allows
you to reach out to large number of people at the same time within a period of
time. It also takes away the load of you
having to sell to each customer differently and helps you sell to lots of
customers at once.
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