Email Marketing
An
email marketing is part of our overall marketing strategy and business plan. It
helps us arcade our products and services with the use of the email channel
with the best chances for making a
profit and reaching our goals. That is because any effective email
marketing strategy takes into consideration that
·
About your target customers
·
Their preferences and benefits
·
Also they are looking for as well as your
products services and industry and which email marketing messages are most effective.
The main strategies of email
marketing are
i.
How you are going to achieve those goal
ii.
How you are going to achieving them in more detail. Part
of the strategy
iii.
How you going to deliver on your tactics. Even more
detail, the fulfillment of your email marketing strategy
With
email marketing as a channel you are allotment all the passes for potential
success.
- This have a big reach and put your message in front of a lot of people
- The marketer has great flexibility in how they handle their email program
- It is quite easy to start and you can start small
- Email marketing scales, the effort to send one or 100.000 messages is nearly the same.
- Email allows you to target and segment your messages on individual level
- There are little risks, the costs are relatively low and potential for upside is big.
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