Blue Ocean Strategy
The
term may be new to us but blue oceans have always been with us. The term blue
ocean strategy refers create uncontested market space, make the competition
irrelevant, create and capture new demand, break the value/cost trade-off,
align the whole system of a company’s activities in pursuit of different and
low cost. If we look back hundreds years and ask ourselves about the topic where
industries known today were then unknown. The point is always industries as
basic as automobiles, music recording, aviation, chemicals, pharmaceuticals,
and management consulting were unheard-of or had just begun to arise. Now turn that
clock again to back only 30 years and ask ourselves the same question. Again,
we are in the same position and same segment a surplus of multi billion-dollar
industries jump out: mutual funds, cellular telephones, biotechnology, discount
retailing, express package delivery, snowboards, coffee bars, and home videos,
to name a few. Just three eras ago, none of these industries existed in an expressive
way.
This
is not a difficult at all, because under formal business context, the
assumption is that we talk about only legal and ethical avenues to start,
manage, and eventually grow a “blue ocean” business. The truth is that many
blue ocean businesses could trigger ethics debate in the face of but the fact is
that they are playing in a permitted market space.
In
the big market place some experts claim that Genetically Modified Organism are
safe, there are others who claim that it is not. On the both sides, there are opinions
that we, the common people, are often in the middle of nowhere to understand
this. The anti- Genetically Modified Organism group often claims that Genetically
Modified Organism food companies are well known for their “food security” fear
tactics among developing countries and selling a comprehensive seed, fertilizer
and pesticide “package”. It is not only the seed that you buy, but you have
also to buy the whole package at their branded price. Rigorously from business
point of view, this is really a wonderful business model, with great profit
potential indeed.
